TAIGA
X
SIILIN
HAMMAS

CLIENT

Siilin Hammas

INDUSTRY

Dental services

SERVICES

Brand, website and ongoing marketing partnership.

BRAND

MARKETING PARTNERSHIP

WEBSITE

SEO

CAMPAIGNS

COLLABORATION

Ongoing, since 2025

WEBSITE

siilinhammas.fi

Starting point

Two brands,
one direction

Siilin Hammas was not a new acquaintance to us. Before the brand renewal, Taiga had already created content, digital marketing and search engine optimization for them. Siilinjärvi had already established a strong position in searches within the Kuopio area.

There were two separate clinics and two separate brands in the background: Siilin Hammas in Siilinjärvi and Pielisen Purenta in Nurmes. Separate websites, separate identities, separate social media channels. When there are several locations, separate systems and names start to make marketing less effective.

Our task was to bring the two brands under one roof without losing the existing strength. One shared name, one web address and one brand.

What we created

From brand to
ongoing marketing

Brand strategy and architecture
Logo and visual identity
Brand book
Website design and implementation
Social media content production
Campaign planning and implementation
Search engine optimization

Implementation

A new look, familiar hedgehog

Final result

One brand that carries far

The new look, mascot and website give Siilin Hammas a (cute) and distinctive face that stands out from the chains in the area, and a foundation that is easy to build on in the future. We cannot take all the credit, of course: good care and warm service are the clinic’s own craft, we simply helped make it visible.

And as from the beginning, the work does not end at launch. The ongoing collaboration makes sure the new brand lives in everyday use and that the right customers find their way to Siilin Hammas.