See your brand through your customer's eyes.
Book a brand analysis for your company!
See your brand through your customer's eyes.
Book a brand analysis for your company!
Client
Image Wear Oy
Industry
Workwear, protective clothing, corporate clothing
Services
Brand strategy, visual identity, brand book, renewed materials
Brand
Strategy
Visual identity
Graphic guidelines
CAMPAIGNS: ALMA, SANOMA
COLLABORATION
Ongoing, since 2025
Website
Image Wear is Finland’s largest workwear manufacturer and a family-owned company since 1959. Its own production, nationwide fitting service and decades of expertise were already in place, but the visual identity needed an update that matched the company’s position as a leading player in the industry.
The starting point was what Image Wear is at its core: Finnish, responsible professionalism. The previous look was colourful. The renewal was carefully refined into a calmer and more peaceful direction, one that communicates value, reliability and professional pride while still feeling modern and fresh.
Taiga’s task was to carry this thinking through the entire identity: from brand strategy and brand book to the colour palette, wave element, collection photos, stores and advertising.
Image Wear received an identity that matches the company’s position as a leading player in the industry: a consistent brand that carries from strategy and brand book all the way to collection imagery, store identity and materials. The new look now appears consistently at every touchpoint, from product photos to the shop window.
